Learning about POP merchandising display options
August 15, 2019
Learning about POP merchandising display
Learning about POP merchandising display. “We buy with our eyes.” There’s a reason this adage has been true for years. In the age of growing eCommerce options, it’s especially important for brick-and-mortar retailers to remember this important psychological tip, especially when it comes to point of purchase (POP) displays.
Merchandising your retail store is perhaps one of the most important business strategies you’ll develop. So, it’s crucial to understand your options when it comes to showcasing your products and solidifying your brand in the minds of shoppers.
Beginning with the right layout is always important. But once you figure out the footprint, it’s time to turn your attention to merchandising display options. The right displays can make a business, but the wrong choices can prevent customers from coming back.
Below we dive into some of the most common types of POP merchandising displays to help you find retail success. The right partner (like us!) can help customize a solution that meets the unique growth goals your business works hard to exceed.
Gondola displays
These two-sided displays can be adjusted and customized to hold many products. While they are a more expensive option, they are freestanding and can withhold the weight of heavy-duty merchandise. With the right approach, gondola displays can elevate your retail store to a new aesthetic level.
Merchandising coolers
Perfect for food and beverage businesses, these coolers come in all shapes and sizes and improve accessibility and visibility of products. They can help boost impulse buys and maximize refrigeration space in tight layouts and take advantage of seasonal and weather-related marketing campaigns.
Fast Lane displays
Remember: Low-risk + low price = high reward (for your retail store). Place these displays at checkout to tap into last-minute impulse buys. Customers can easily grab conveniently merchandised low-price items like snacks and drinks for the ride home — and boost your store’s bottom line. This is also a great display for cross-merchandising on top of coolers or end caps.
Display racks
Free-standing display racks come in endless options when it comes to size, shape, and finishes. Wire, plastic, and wood are the most common materials. And the fact that they can sit on the sales floor without support provides layout flexibility. Sending an inspiring brand message is one of the best ways to take advantage of merchandising to help boost sales.
Dump bins
Larger dump bins are perfect for merchandising produce in grocery stores, but they can also help move smaller inventory or clearance items. These fixtures can also be customized to match other merchandising decor in your store.
Cold vaults
C-stores are no stranger to the “wall of drinks” that customers flock to, and this merchandising option optimizes space in your store by offering shopping convenience and accessibility. Add features like gravity feeds, and shoppers can find what they’re looking for fast without any hassles.
End Caps
These displays maximize space and prominently display brands that look to stay top-of-mind for shoppers. These displays can be combined with coolers to increase impulse buys at point of purchase. Remember to keep them organized as much as the other shelves in the store for maximum purchase impact.
Recycling receptacles
Large venues like stadiums and theme parks can support sustainability initiatives while delivering a comprehensive brand message with weather-proof displays that encourage recycling. Offering visitors this option can help cut down on facility maintenance and operating costs.
Inventory and shelving
How you organize the back room and excess inventory storage is just as important as how you organize your sales floor. The right strategy can help keep employees safe, streamline restocking, and clarify inventory ordering.
Choosing your POP merchandising display is just as important as any of the other smart business strategies you depend on every day.
We are committed to transforming great ideas into the finest quality merchandising equipment to maximize the visual impact of our customers’ products. We can help you find either pre-built or customized displays to help drive sales and build relationships with your customers.
We have helped Fortune 50 companies and small craft businesses to innovate their POP merchandising. Get in touch to find out how we can innovate yours too!
