How to Succeed in POS Design in 2019

February 15, 2019

How to Succeed in POS Design in 2019. Last year, retailers embraced innovation and creativity in point-of-sale marketing and design. As the online retail market expands and gains traction, brick-and-mortar retailers have to continue to improve upon marketing practices to capture the hearts and wallets of shoppers. We’ve continued to track trends and best practices and feel we’ve got a good handle on what retailers should be focused on to maximize the shopper experience.


Experience Is the New Brand

Attachment to material possessions is becoming less of a driving force for shoppers, as people are focussing more on individual and shared experiences to inform their purchasing decisions. Designing point-of-sale marketing materials around this focus on building experiences with those around us is a great way to draw attention and build rapport with existing and potential consumers. Some retailers are even going as far as opening special locations that only sell the experience of using their products, adding a level of emotional connection to the process.


Incorporating IoT to Mobilize the Experience

Integrating digital elements into your POS display means your display can catch shoppers' attention from beyond your store’s four walls. Combining mobile applications to draw shoppers in with in-store RFID beacons on marketing displays can be invaluable tools in creating and guiding the shopper experience. Once in the store, POS displays can communicate with the shopper through the application, providing product information and convincing shoppers to purchase the product.


Boundary Free Designs with Augmented Reality

Augmented reality is fast becoming a tool for retailers and companies to enhance the online and mobile application experience of customers. However, it can also be integrated into the design of point-of-sale merchandising to enhance the in-store experience and build product interest. Overlaying digital content atop images viewed through the camera of a mobile device can allow retailers to share more information about products and show products in action to better entice buyers.


Appeal to Growing Demographics

Combining technology with experience speaks more to knowing your target audience and trends in the market being driven by the growth of the millennial market segment. In addition to focusing on technology, integrating your online business presence and visual aesthetic into the display, and maximizing the experience of brand engagement, companies need to share their presence and impact on the communities in which they operate. Tying advertising to advocacy and community activism, point-of-sale marketing materials can be leveraged to speak to customers on multiple levels.


Guiding Retailers Into the New Year

Butler Merchandising Solutions provides its clients with up-to-date POS display solutions for the ever-evolving retail marketing industry. Capable of providing even the most complicated deliverables, Butler Merchandising can help your organization from the planning and design phase through the printing logistics and distribution phases. Explore our capabilities and let us know how we can help you reach your customers most effectively.

By Brynn Tepper June 25, 2025
Spring Into Sales: The Perfect Season to Stock Up As the temperatures climb and people start reaching for those refreshing, ice-cold drinks, it’s crucial to have the right cooling solution ready to meet the demand. The Iceman Barrel Cooler is just what you need to encourage those impulse buys and keep beverages perfectly chilled, all while boasting a sleek, space-saving design. The Season of Sips & Spontaneity With warmer weather, we naturally see a spike in beverage consumption. Whether it’s energy drinks, hard seltzers, sparkling water, or sodas, today’s consumers crave grab-and-go convenience. The Iceman’s smart design fits right in with the latest beverage trends, maximizing both display appeal and accessibility. Made for Promotions & Portability Whether you’re setting up in-store features, outdoor events, or seasonal displays, the Iceman is up for the task. Its clear lid provides great visibility for the products inside, making it easy to catch a shopper’s eye and prompt quick decisions. No Leaks, No Hassle Unlike your typical coolers, the Iceman comes with a leak-proof drain system, so you can say goodbye to messy cleanups from melted ice. This means less maintenance and smoother operation overall. Plus, its enhanced weather durability ensures it performs well both indoors and outdoors. Get Ahead of the Rush; Don’t wait until summer is in full swing! Spring is the perfect time to prepare for the peak beverage season. The Iceman Barrel Cooler is the ultimate solution for anyone looking to enhance beverage visibility and keep cold drinks on hand at a moment’s notice. Stock up now and stay ahead of the game!
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