4 Easy Ways to Generate More Sales from Retail Store Displays

Generate More Sales from Retail Store Displays. When merchandising your retail location, you want to maximum impact out of every square foot. Displays are one way for merchants to capture the attention of customers and draw them in. There are dozens of theories on how to effectively merchandise your retail space. Many of these are dependent upon the type of retail location you have and the purpose of the display. Still, there are a few tried and true tips for transforming any retail display space into sales.

If you’re ready to maximize the revenue produced by your retail displays, here are four tips that will do the trick.

There are few things more boring than a display that never changes, especially in the case of convenience store displays where a good percentage of customers are repeat visitors who have already encountered the merchandise countless times.

As a rule of thumb, change your displays at least once a month. An exception to this might be a themed display that stays relevant through the season, however, the merchandise should still be switched out to freshen the look and reflect the range of your product offerings.

We’ve all seen those displays that contained merchandise we would have been interested in if it felt like it could be touched without the whole thing tumbling down. When creating your displays, it’s important to merchandise in a way that encourages curiosity, touch, and exploration.

Remember to not pack the merchandise in too tightly and avoid the temptation to highlight merchandise that you don’t really want handled on a prominent display.

Often, a display will capture a customer’s visual attention long before they even realize what is on the display. Visual merchandisers know all about the psychology of color and how to use it to encourage sales. When creating displays, an associate might choose to pack a display full of a singular color in hopes of producing an emotional consumer response.

Color as a theme isn’t necessarily a bad idea, but a display that is all one color will look like one large block from a distance. You need to include a little visual contrast to break up the lines of merchandise. This allows the customer’s eyes to rest and refocus on the highlighted merchandise.

There are instances when a retail location may want to encourage customers to engage with the sales staff, so they leave the price off displayed merchandise. This is a tactic that only works in certain types of retail environments, and most customers will be put off if they can’t immediately determine how much something costs. Make a point of ensuring all the merchandise on your retail displays are accurately priced to encourage add on purchases.

There’s one more important tip for generating maximum sales with your displays – start with the foundation of exceptionally built display fixtures. At PFI , we offer both pre-built and custom display solutions for your retail location. Contact us and let us help you find the perfect merchandising solutions for your store.