Importance of Point of Purchase Displays

Brick-and-mortar retail stores have been facing mounting competition over the years as eCommerce brands have grown exponentially. It’s been harder for small, local businesses to keep up and keep their doors open, and owners have been looking for tools and resources to help gain an edge.

One of these strategies includes optimizing point of purchase (POP) displays. POP displays are the foundation of retail merchandising, and one of the most important steps you can take to set your store apart and create a streamlined shopping experience. There’s a long list of advantages for implementing POP displays — below are just a few.

What your customers see when they first enter your store will leave a lasting impression that either draws them in further or pushes them out and to a competitor. POP displays can highlight products in ways that prompt shoppers to follow through with their purchase. When they’re created with intention, POP displays can act like a neon sign that says “BUY ME!”

Have a new product line you want to advertise? Are you carrying seasonal items that you know shoppers are looking for? Do you want to create convenience for the most sought-after inventory? Point of purchase displays can create a stage of sorts to let these items shine and increase the potential for a sale.

Small businesses have notoriously small margins, and that’s especially true now more than ever as owners struggle to keep doors open amid constantly shifting reopening schedules and social distancing guidelines. There’s no shortage of investments you can make for your store, but point of purchase designs can offer a huge return on investment.

You have several point of purchase merchandising configurations to choose from, and working with a team of professionals can help you find the right option or create a custom solution that fits your layout, branding, and inventory needs. The right choice can create a stellar customer experience, but a one-size-fits-all approach could feel cold and depersonalized — something that could send shoppers running. Here are a few POP displays we can help your store create:

Some of your customers know exactly what they want before stepping through your door. Other customers need a little nudge, and then there are some who shop solely based on impulse. When your point of purchase displays are properly designed with creativity in mind, you can help stores and products stand out.

Looking at sales metrics and data that outlines shopping behavior, you can easily understand which products fit into the above categories. You can design displays that entice shoppers to make a purchase, and directly target them with artful messages and cohesive branding that’s in line with inventory and store marketing messages.

When customers shop online, they have reviews, product videos, and other tools right at their fingertips — but they can’t pick up the products to see how it feels or looks in person, or examine any moving parts that simply can’t be experienced virtually. Optimized POP displays could provide all of the education that a Google search provides while offering a tangible, sensory purchase experience.

Point of purchase displays can also amplify important use instructions or even warnings. Additionally, POP displays can give brands an opportunity to cross-promote other items in the same product line. This has the added time-saving benefit of cutting back on training you may have to provide employees about new products; ultimately this saves your business money in the long run.

Ready to understand how point of purchase displays can help elevate your retail strategy during a time when business owners need it the most? We have helped Fortune 500 companies and small craft businesses to innovate their POP merchandising. Get in touch to find out how we can innovate yours too!