How to Create a Point of Sale Strategy
April 8, 2022
The point of sale, or POS, goes by several different names — register, cash wrap, front counter — and nearly every store has one. You can also use the POS to refer generically to your business’s hardware and software to ring up your customers and manage transactions and inventory.
As the POS — both in physical space and hardware — evolves, it’s given rise to some creative possibilities to boost your sales. A POS area that’s laid out well is a great place to highlight high-margin impulse buys that your customers can browse while waiting in line. If your POS terminal has a customer-facing display, you can use it for messaging that guides purchasing decisions.
Marketing professionals in the retail industry have to balance their efforts between perfecting the user experience and user interface of websites and mobile applications and perfecting and streamlining point of sale design to improve the in-store shopping experience for guests. If you’re facing this challenge and not seeing an effective return on your in-store point of sale design efforts, read on.
Keep These POS Tips In Mind
- Flat, uninteresting, bland displays invoke the same emotions in customers who see them. Be vibrant in choosing your color scheme, and think about the point of sale display as an installation rather than a poster or sign. You want to think about depth, height, and interactiveness. The store is a cityscape, and displays that can be seen to rise above the shelving or extend out into the aisle become destinations rather than being lost in the background.
- When possible, it’s a great strategy to incorporate the ability to interact with your product rather than just put it on display. Tasting stations, dynamic displays that allow you to use a product, dynamic mannequins posed appropriate to clothing, and even video elements showing your product in action are great ways to incorporate interactive elements into your point of sale design.
- Frequently, retailers mistakenly deploy products decoratively in ways that make it hard to find the product in the store, identify the price, or even use items that aren’t for sale. This can be confusing and frustrating to shoppers. The purpose of a point of sale strategy should be to entice, attract, and highlight specific products for purchase. A great way to accomplish this is to display items in use and surround the display with the item and associated products. Your goal is not only to show the customer what they should buy but how to use it and what else they might need in the process to create value.
Work With Professionals
You can make many other possible mistakes in point-of-sale design and implementation. If you’re looking to partner with an expert in POS design, look no further than Presence From Innovation (PFI) – a manufacturer and distributor of retail store displays and fixtures. We specialize in creating custom injection-molded single-serve coolers to drive impulse purchases at convenience and grocery stores. We also design and manufacture a variety of specialized retail racks and fixtures made of plastic, wood, metal, or wire.
We help drive customers’ brand preferences and, ultimately, sales. Our capabilities are not limited by the medium, retail channel, customer size, or delivery requirements from concept through distribution. We are committed to transforming great ideas into even more outstanding examples of the finest quality merchandising equipment while maximizing the visual impact of our customers’ products.
Our clients range from Fortune 50 B2C companies to small independent retailers and craft consumer brands. Our top 10 clients have an average relationship of 18 years. These enduring relationships result from our high-quality products and excellent customer service. Contact us today to learn more!
