Five Ways Creative POP Displays Can Increase Sales
February 15, 2018
Five Ways Creative POP Displays Can Increase Sales
Five Ways Creative POP Displays Can Increase Sales. Any business owner that has done even an iota of homework about how to increase sales inevitably has run into the concept of point-of-purchase, or POP, displays in their store. These displays serve a variety of purposes for the consumer, but each of these purposes works in conjunction to encourage customers to spend more while they’re in your building. That’s why, done the right way, creative and informative retail POP displays can seriously increase sales at literally any brick-and-mortar store.
The following are five ways in which creative POP displays can boost sales for your business:
1. They Attract Impulsive Buyers
One of the most obvious ways in which point-of-purchase displays can boost sales is by encouraging customers to make impulsive purchases beyond whatever they may have on their lists. Placing a display of chapstick or candy or soda near the register is one way to encourage impulse purchases, but those aren’t the only options. Other accessories or small last-minute items can convince customers to spend just a little more than they planned to. If that happens several hundred times in a month, the added profit is rather noticeable.
2. They Remind People to Buy Things They Forget They Needed
By that same token, sometimes the purchases aren’t necessarily impulsive but just something the shopper forgot. Items like batteries, for example, are easy to leave off a shopping list, so putting those types of items in retail POP displays can encourage more spending, too.
3. They Introduce Customers to New Products
Putting together attractive and unique point-of-purchase displays for new or unique items is often the best way to single out that particular product so shoppers have the best chance of feasting their eyes upon them. Businesses want customers to see the newest, most exciting items, and the right POP display obviously can help with that.
4. They Please Customers by Saving Them Money
Putting a display at the register with coupons give shoppers an immediate sense of saving money at the last minute. While helping them save money on the way out the door may not seem productive, those customers that feel like they are getting great values at a certain store are more likely to come back. Generating that sense of money saved is a great use for point of purchase displays.
5. They Help Customers Make Purchasing Decisions
By giving shoppers some direction in the store or even going the extra mile with things like QR codes that lead to more information online, customers have more options than ever at their disposal in terms of getting help with making a decision. Bright, clear posters, mobiles and other visuals work together to make shopping easier than ever, which is great for the retention of long-term customers.
Here at Presence from Innovation , we want businesses to make the most of their profitability, and the right kind of creative POP display can help greatly with that. Done right, this type of visual merchandising can go a long way toward boosting the profitability of a store.
