How to Decide What Material Is Right for Your POP Display

How to Decide What Material Is Right for Your POP Display. Retailers know there are certain points in the customer journey that are prime opportunities for increasing sales. Impulse and last-minute purchases are one of the best ways to boost your overall transaction average, plus when done right, these additional purchases add value to your customer’s experience.

Optimizing point of purchase displays helps you capture more of these add on sales. It would be great if tossing some merchandise near your registers was good enough. Unfortunately, it takes more than that. The products you choose, and how they’re presented, make all the difference in if the customer even looks at your merchandising.

For successful point of purchase displays, you should be thinking about more than just the merchandise. How you display the merchandise is just as important. Take for example, the corrugated cardboard displays that so often litter prime retail real estate. These displays serve a purpose of providing a quick merchandising option, but they aren’t exactly relaying the value of the product.

The same product displayed in a wire, plastic or wood POP display will get a lot more attention. Permanent displays look purposeful, and encourage interest, especially when the product is level with the customers eye instead of their waist.

There’s no one size fits all answer to the best material for point of purchase displays. It all depends on your merchandise and your needs. Pre-built and custom displays are available in wire, plastic and wood.

Wire racks are durable, adaptable and generally less costly than other display options. You’ve probably noticed that some stores use almost entirely wire rack displays. This is because they can easily be maneuvered around the store and fit a huge variety of merchandising needs.

Wire racks accommodate most types of merchandise included refrigerated items that come with a condensation or spill risk. It’s easy to clean and maintains it’s structural integrity. This is a great choice for POP displays when you know you’ll be displaying a variety of merchandise and want something that can be easily moved from one spot to the next.

Plastic is a great option for displays because it allows the merchandise to speak for itself. The right plastic display blends into the product so that it almost seems invisible. This is ideal for larger or colorful merchandise that should shine on its own without competition form the display unit. Plastic is durable and strong enough to hold heavy items. Look for plastic displays that are resistant to scratches and chips.

If you want a display that looks high end, then wood is your ideal choice. It’s classy, clean and makes a great backdrop for showcasing any product you want to move fast. Wood displays are great for holding large or standard size boxes that might not fit so nicely into other types of displays.

We’d love to talk and answer your questions about the best materials for your point of purchase displays. We offer pre-built and custom display options in all materials. Contact PFI today, and let’s start talking about adding a little wow to your POP.