Making the Most of End Cap Merchandising

Making the Most of End Cap Merchandising. So many businesses put an incredible amount of time and energy into organizing and reorganizing the shelves throughout their stores, which oftentimes means that the end caps can get overlooked. These shelves at the ends of rows are incredibly valuable pieces of real estate, however, and end cap merchandising can go a long way toward presenting certain items to customers that may not have seen those items otherwise.

Of course, making the most of end cap merchandising takes pointed, deliberate planning by the store manager, so consider these tips when maximizing your own store’s end caps:

Generally speaking, this is true for all shelves, but with end caps it is especially important to locate larger items lower on the shelf to anchor the display from a visual standpoint, while also keeping the smaller items at eye level to ensure they also get noticed by customers looping around to the next row of products. These shelves are adjustable, so change the height between shelves as needed to make the most of your end cap display space.

End caps also are great for the small, inexpensive sorts of items that customers may buy impulsively while in your store. It’s something not on their list but something fun or delicious enough to warrant a try because it doesn’t cost that much to toss it into the cart.

It’s actually fairly easy for someone to cruise right by an end cap without even looking at it, so make sure to use big, bold signage to draw in customers’ attention, even if they are far away from the display. Drawing their attention to the end of the row can get them focusing on those items and potentially pull them into new areas of the store with those end cap displays serving as anchors.

Oftentimes businesses use end caps as a way to supplement the purchases a customer may have made in an aisle they just left. For example, accessories would go on the end of an aisle with clothing on sale, or batteries would go at the end of an aisle selling electronics. These are the sorts of items that encourage buyers to purchase more as a way of accompanying the purchases they already have made.

Sometimes items just don’t fit in with some of the larger clumps of merchandise in your store, and since end caps are isolated and not competing with anything else, they can be a good place to plant these items that can’t find a logical home anywhere else in the store.

While all of these represent great uses of your end cap space, don’t forget that it’s important to swap out your end caps fairly frequently, though how frequently depends on your store, your customers, and the type of merchandising you’re displaying. Here at Presence from Innovation , we want to help our customers make the most of their end caps with the bigger plan focusing on selling more merchandise to customers who just need a little more help locating items they sometimes didn’t even know they wanted.

The post Making the Most of End Cap Merchandising appeared first on Presence From Innovation (PFI).